Local SEO: How to Get Your Business to the Top of Google Maps

When someone searches 'dentist near me' or 'web designer in Surrey', Google shows a map with 3 businesses listed prominently — this is known as the 'Local 3-Pack' and it's pure gold for local businesses.

Appearing here can dramatically increase your phone calls, website visits, and enquiries. Here's how to get there.

Step 1: Claim and Optimise Your Google Business Profile

Your Google Business Profile (formerly Google My Business) is the foundation of local SEO.

Key optimisation steps:

• Complete every section of your profile
• Add high-quality photos of your business, team, and work
• Choose the most accurate primary and secondary categories
• Add your services and products
• Write a compelling business description with relevant keywords
• Ensure your NAP (Name, Address, Phone) is consistent everywhere

Step 2: Get More Google Reviews

Reviews are one of the most powerful local ranking signals. Aim for:

• A high volume of reviews (quantity matters)
• High average rating (4.5+ stars)
• Recent reviews (Google values recency)
• Responses to reviews (shows you're engaged)

Tip: Create a short link to your Google review page and send it to every satisfied customer.

Step 3: Build Local Citations

A citation is any online mention of your business name, address, and phone number. Build citations on:

• Yell.com
• Thomson Local
• Bing Places
• Apple Maps
• Industry-specific directories

Consistency is critical — your NAP must match exactly across all platforms.

Step 4: Create Location-Specific Pages on Your Website

For each area you serve, create a dedicated page targeting that location. For example, 'Web Design in Guildford' or 'Plumber in Reigate'.

This signals to Google exactly where you operate and what services you offer in each area.

Step 5: Get Local Backlinks

• Get listed on your local Chamber of Commerce website
• Partner with complementary local businesses
• Sponsor local events or charities
• Get featured in local news or online publications

How Long Will It Take?

With a focused effort, most businesses can see improvement in the Maps pack within 60–90 days.

Need Help With Local SEO?

Our SEO team specialises in helping UK businesses dominate their local search results. Get in touch for a free consultation.